AWS is the overwhelming lead cloud provider for video games across the globe... but nobody knows it. The AWS Game Tech team needed to create a breakthrough omni-channel brand campaign that would resonate with game developers and show what AWS could do for them. With an audience that despises "marketing speak" we needed to show that AWS Game Tech knew their industry quickly with creator-focused content right away.
Game developers are obsessed with bringing worlds to life that they and players love. With AWS's track record for fever-pitched innovation it was natural to position Game Tech as a trusted supporting partner working alongside game developers to make the best games possible.
Our foundational principles
We make everything on the game developers' desk, their making station, where ideas and worlds are built.
Grounded in video game culture
We pay homage to gaming genres and iconic styles when we tell stories.
Ideas and world building is never done and every visual should convey movement and a sense of action.
Creating imagery that spans all channels
We created a series of hero visuals that conveyed development concepts, Game Tech offerings, and player experience with game systems. These were then leveraged across social, paid, and various sales enablement materials to create a consistent through line of the brand.
Bringing the brand campaign to life
We created over 300+ assets that spanned the entire lead generation journey. This included creating assets for paid, social, gated, ungated, event, email, and web channels every month.
Let's get to work.
© 2021 Jeremy Bonner,