Microsoft approached Indigo Slate for help with their enterprise website management and design. They wanted to pivot the entire 1000+ page site around Microsoft’s vision of digital transformation with the goal of getting new leads.
Our solution started with interviewing many of Microsoft’s industry-specific marketers to see what mattered most to their customers. We used this information as guidelines to create a flexible site architecture that promoted the ideas of digital transformation through the lens of specific industries. We created a series of distinct mobile-first page templates, style guide, and worked with the content creators to build out the more static elements of the pages.
Design thinking applied: digital, print